Favourite line from a song:"When you get confused, listen to the music play" -- Franklins Tower from the Grateful DeadThe title of a film about you:"Having Fun"Current project:The 6th edition of The New Rules of Marketing and PR, my international bestseller available in 29 languages from Albanian to Vietnamese. Name one thing that inspired you at an event you attended:Tony Robbins inspired me to re-think my business.Least favourite thing about events:Bad food.What event would you go back in time for?My wedding.One thing you can’t live without?Family.Perfection is…. a good book.Curiosity is… the key to success.If I had a nickel… I'd put it in a drawer.Walking a straight line… is too difficult.VR or RV? Neither.Brain teaser or no-brainer? Neither.Frontstage or backstage? FRONT (of course)Describe the Eventex experience in 1 word: Exceptional.What question do you wish we’d asked?The key to marketing success is...Educate and inform instead of interrupt and sell.