Emphasize On The Importance of ROI if You Want an Eventex Award

This is what David Benitez advises the contestants in Eventex Awards 2014. David is a passionate event professional, constantly supporting the industry worldwide.How does your job relate to the event industry?I work in Reed Exhibitions, the largest B2B event organizers in the world. I am involved in the Tourism industry, B2B events in particular. I also organized tailored and designed destination trainings on different subjects in the industry, depending on the learning yearnings of each destination.What are your most important duties?Understanding the Supplier and Buyer needs and over delivering the expected in our B2B encounters.How do you describe your work style?Always curious, innovative yet relevant, always looking to create a lasting impact on people, and teamwork oriented.What motivates you to judge Eventex Awards?"I have no special talent. I am only passionately curious." - Albert Einstein.Since I am a curious soul like Albert, I want to see great curious people like myself put into action the most innovative and relevant events. That is really cool!How do you recognize a winner?If they are able to demonstrate the value of the content of the event/congress/project to the meeting owner and if they were able to meet the objectives set by the meeting owner as well. An event is much more than great AV displays or a great touristic attraction... For me, an event is the platform to demonstrate the power of Face to Face communication vs other communication mediums. Content and Content Design is KEY!What do you find unforgivable in an application?To only show the superficial part of the event and not talk about meeting the client’s objectives of the event. Adding more plasma screens to an event doesn't make it better.Your advice to contestants?Show ROI and ROE. It is better to show what you delivered in your event was relevant and gave a measurable result for the meeting owner. I think that could definitely give you an edge.What aspect of event planning inspires you the most?What inspires me the most is to see delegate behavioral changes due to an event or a meeting. It is cool to see people down the line that have actually made changes thanks to an event I have organised. That gives me great pleasure indeed!