CEO and founder of In2Win Business Consulting

Żaneta Berus – CEO and founder of the consulting company In2Win Business Consulting operating since 2011 in the MICE area; member of the board of the Event Industry Association, industry expert

A graduate of the Poznań University of Economics, she graduated from the Foreign Trade Department. She continued her education as part of numerous trainings and courses. In 1999 she completed the business program Values ​​Management and Applied Prioritizing at the Interclub Educational Center in Chicago, a year later the Go Smart Business and postgraduate management studies at Northwestern Business College in Chicago. In 2010, she also joined her scientific achievements with an Executive MBA diploma at the Kozminski University in Warsaw.

Żaneta Berus held the prestigious position of the Trade Consul at the Consulate General of the Republic of Poland in Chicago and was responsible for the promotion of the Polish economy on the American market. For 16 years she was associated with the EXPO XXI facility in Warsaw. Since 2006 in the Management Board of this company and as the Managing Director, and the last 6 years as the President of the Management Board. Until the end of April 2017, she also held the position of Executive Director at Sapphire Group, which also includes EXPO XXI and Blue Business Media

For the next 2 years she was the Managing Director of the largest exhibition facility in Poland – Ptak Warsaw Expo and was responsible for coordinating activities and cooperation with external clients and international organizations.

At the same time, since 2011 he has been running his consulting company In2Win and advises organizers and companies interested in organizing events, in particular trade fairs. Żaneta Berus is also active in the Event Industry Association, being a member of the management board of this organization responsible for international cooperation, and by the end of July 2016 she was the Vice President of the Polish Chamber of Exhibition Industry for over 6 years, a member of the Conferences and Congresses in Poland Association and a member of UFI – the World Association trade fair industry. She is active member of IAEE (International Association of Exhibitions and Events) and their licensed faculty of CEM (Certified in Exhibition Management) program worldwide.

For her activities for the benefit of local government and merits for the promotion of Poland, Żaneta Berus received the Silver Cross of Merit, the second most important state decoration, awarded by the President of the Republic of Poland. The event industry also appreciated her commitment. She was awarded the title of MP-12 as the best facility manager in the Venue-Supplier category,. Żaneta Berus received another industry distinction – the title of “Personality of the Year” in the “Object Manager” category, as well as the Badge of Merit for Tourism awarded by the Ministry of Sport and Tourism.

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