Author, International Event Design: Our Professional Opportunity AND Head of Events, SITE global

Tahira is a curious event producer, passionate about intentional event design and the integration of now ubiquitous technology to enhance the human experience at events and everyday. These are not abstract concepts but integrated design in the events she oversees, from ballrooms to boats, glaciers to waterfronts.

Tahira is committed to the industry and has been recognized for a range of contributions, with awards including a 2019 inductee in the inaugural Connect 15 over 50 program, in 2018 a Top 20 Trendsetter by MeetingsToday and honored as MPI BC Chapter Mentor of the Year. In 2016, she was named a MeetingsNet Changemaker, In 2015 she was named one of the “Top 5 Women in Event Technology” and inducted into the Meetings Canada Hall of Fame in the Big Idea category.

Her knowledge is shared in her own book plus the CIC Manual (9th ed.) which provides the framework for the CMP studies, in webinars and podcasts and through speaking on 4 continents and at every major industry event for MPI, PCMA, ILEA, CANSpep and Connect (among others) over the past decade.

Driven by a fascination with neuroscience and the power of the five senses to enhance memory, knowledge retention and improve connections, she is continually seeking appropriate ways to design the most relevant incentive and event environments. At BCIT she instructs both Special Event Planning and Sustainable Event Management. Tahira also loves travel, cooking, time with her family, and anything with bubbles!


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