Nadra Mohy el Dine

With two decades’ worth of experience in marketing and live events, Nadra has been quietly cultivating a significant presence in the industry. Now the Head of Global Experience Marketing for Philips, she oversees the creation and delivery of all the brand’s activations and events, as well as its innovative customer engagement centers. Understanding the power of engagement is central to her role, as Nadra explores new and dynamic ways to drive connection between the brand and its many different audiences. Her uniquely positive perspective, combined with the instinct for saying what other people are thinking, she’s driven by a desire to curate ideas and share them with the widest possible audience.