Brooke Byrne

Brooke is a seasoned professional in corporate events and marketing. Recently moving into a new role as IBM APAC's Signature Events and Strategic Programs, Brooke previously lead IBM Australia and New Zealand's Event Marketing Team for 4 years crafting an award-winning team focussed on customer experiences. The team earned IBM titles such as "Best In-House Corporate Events Team" at the MEA Awards, "Best Data-Driven Marketing Campaign" at the B&T Awards and multiple finalist recognitions at prestigious industry events. With milestones, including her role as IBM's Melbourne Marketing Executive and Culture Champion, Global Marketing Leadership Program, Brooke appreciates an innovative approach to marketing and champions events and the professionals within the industry. Brooke is an industry spokesperson, representing IBM at high-profile events like AIME in the Knowledge Program for a number of years.