Alibaba.com CoCreate 2023

Alibaba.com, the top B2B global trade platform, launched its first U.S. flagship event CoCreate. The "Co-create 30 Days Challenge" involved inviting 30 million followers to build the world's coolest car using 50+ products sourced from Alibaba.com’s global suppliers, bringing “Co-create” concept to life.

Rather than conducting a conventional B2B event comprised solely of exhibitions, conferences, and networking opportunities, we embarked on an innovative brand activation campaign designed to captivate social media audiences through interactive engagement and draw the attention of media personalities and key opinion leaders with a uniquely compelling showcase.

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