Name: Uncover the secrets of experience marketing
Speaker: Luke D’Arcy
Luke runs Momentum UK, the most awarded global experiential agency in the world, working for clients such as American Express, Microsoft and SAP. Under Luke’s guidance, Momentum UK has won over one hundred awards, including The Drum’s Marketing Agency of the Year 2020. His team also led the experiential production of the 18 x Cannes Lions winning Xbox Survival Billboard. Named one of their Global Agency Innovators of the Year by Internationalist Magazine, Luke is also a Harvard Business School Alumni, sits on the 4A’s new business committee and has worked across numerous global networks and independents including IPG, Havas and Iris. He’s a leading evangelist for experiential marketing in media like CNBC, The Economist, Forbes and mentors 3 brands on the power of Experiential marketing for The Telegraph Newspaper as well as featuring in Creativepool’s 2019 Top 100 Influencers list and Eventex’s The 100 Most Influential People in the Event Industry list.