In Insider Tips, Interviews

Stefan Kozak is a never-ending passionate and experienced CREATIVE PRO founder with a great 15 years history of working in the event marketing and live comm industry. Doer. Believer. Creator. He is also known as a live comm influencer and speaker in the area of events & live marketing with many international awards and recognitions. Stefan has presented at Eubea festival 2015, 2016 or at Live! Conference in 2016, 2018 and also at Global Event Forum in Moscow and St. Petersburg. He has been also in the jury of most important creative competition Zlaty Klinec in Slovakia and Conventa Awards in Slovenia. Since 2014 he has been a member of the Advisory Board of BeaWorld Festival and is an active co-founder of BTL Association (event & live comm) in Slovakia as well as a consultant establishing CEA Association (event & live
comm) in Czech Republic.

You are one of the Eventex Awards 2020 winners. What does this recognition mean to you?

It is an amazing reward for our hard work in the whole CREATIVE PRO Group. We believe this recognition will help us to differentiate from competitors and grow awareness among potential clients.

What is your “recipe” for an award-winning event?

First of all, we are thankful for inspiring and brave clients who allowed us to co-create outstanding events. Creativity, passion, and experiences are the key ingredients for successful events. But also it is extremely important to have measurable results that can prove the real success of the event.

How did the current crisis affect you? How did you adapt to the situation and what are your plans in the near future?

Many live events were postponed or canceled. We needed to react quickly and come up with solutions that can help our clients to reach their employees, partners, and clients.

Within a few days, we were able to create our first virtual and online events. Just a couple of days after the nationwide quarantine started we came up with the first online internal communication campaign #TFROMHOME and also the first virtual press conference for O2 Slovakia.  We have unique know-how for virtual events and that’s why we can offer to our clients professional and outstanding virtual and hybrid events. Also, we have built 2 virtual studios that give us flexibility and technical solutions for our virtual events.

What is your opinion about the future of hybrid and online events? Are you planning to host events in this format even after the crisis?

Absolutely, we believe virtual and hybrid events are the future. They offer a huge range of possibilities and solutions that we are discovering each day.

What are the 2021 trends for the event industry?

Hybrid events, where you combine live events with virtual events and all enriched by AI, VR, holograms….


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