Name: Play for Power
Agency/Organizer: ID310 | Creative event agency
Play for Power is an innovative brand activation event that combines playfulness with fulfilling an essential need of travelers in an unique way. It is a creative statement that shows the public that traveling by train can be a fantastic, social and sustainable experience for everyone. It combines fun with fulfilling an essential need of the train traveler – always being connected – in an unique way. Play for Power is a swing, but not like the ones from your childhood. It’s an energy generating swing that charges your phone battery.