Name: Philips at IFA 2019
Philips, a global leader in health technology, offers a range of intelligent, adaptive and personalized consumer health solutions that seamlessly integrate into people’s lives and lifestyles, empowering them to make healthier choices and fulfilling their personal needs.
IFA 2019 (6-11 September, Berlin, Germany) is one of the world’s leading trade shows for consumer electronics. With a well-established reputation for product innovation, more than 245,000 visitors over six days and journalists present from more than 160 countries, IFA is a key marketing opportunity for Philips, with a significant investment made to support exhibition participation and supporting activations.
In 2019, Philips challenged its global events team to approach IFA in a new way. Siloed product presentations driven by separate internal business units were to be replaced with a ‘One Philips Approach’ underpinned by engaging consumer experiences and realistic storytelling.
Eventex Awards 2020 Winner:
Gold in Exhibition Experience
Gold in Brand Experience – Consumer Durables
Gold in Brand Experience – FMCG