Name: Millennials, Gen Zs and the new CEO (Chief Experience Officer): Key Brand Experience trends for 2020
Speakers: Scott Cullather & Kristina McCoobery
Scott Cullather is the Co-Founder and Chief Executive Officer of INVNT®, the global live brand storytelling agency ™. A recognized industry leader, over the last 30 years he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world’s leading brands, companies and trade organizations. Kristina McCoobery co-founded INVNT in 2008 – at the height of the great recession – with the aim of shaking up the live event industry with a new kind of agency model, attitude, agency culture, and results-driven approach to live brand storytelling™.