Name: Michelin #BackToSchool
Agency/Organizer: MindBlowing, Havas Polska, Publicis Polska
Action #BackToShool reminds us of the basic rules of children’s behavior on the streets. It’s addressed not only to children, but also to parents. It has taken place just before the beginning of the new school year. Action based on the direct involvement of the target group, local society and art.
Eventex Awards 2020 Winner:
– Bronze in CSR Event