You are one of the Eventex Awards 2020 winners. What does this recognition mean to you?
First of all, it is a quality mark of our projects. It is also an indication that we are able to find solutions and create interesting products that have been evaluated not only on the Russian, but also on the international market for several years.
Being in the TOP10 agencies for two years is a praise to the team for sheer professionalism and passion. We are also thankful to our clients for their trust and ambitious tasks.
There is a lot of hard work behind each application. Sometimes it might take many years of work with our clients and team. We are constantly improving our skills in new forms and technical solutions. The award is a confirmation of our professionalism and the understanding that these resources have been spent for good reason.
Recognition of Eventex is a certain status. We are proud to share it both on our website and on social media. It helps us in sales and further development of relationships with our clients, partners and employees, which is also very valuable for us. We greatly appreciate the opportunity to expand not only in Russia, but also in the international market.
What is your “recipe” for an award-winning event?
Every award-winning event has a unique solution that we propose to the client to help achieve their goals. The solution must be innovative, creative and technologically advanced.
It is important to realize that even at the pre-implementation phase an event can have award-winning potential. This opportunity is always discussed with the client. Designing the case begins already in the process of development and implementation.
Development of an event case needs additional resources. It is important not to skimp on investments both in terms of finance (production), and in terms of time and human resources.
Fully completed application and correctly selected nomination are also fundamentally important. It is necessary to make it relevant for experts and get clear with the idea. The text of the request should clearly set emphasis so that all key points of the case are covered.
How did the current crisis affect you? How did you adapt to the situation and what are your plans in the near future?
This was a major change. It mercilessly pushed us into the new reality, forcing us to adapt and emerge victorious.
The crisis was a catalyst for predicted and foreseen processes and changes, such as online work, hybridity, speeding up decisions and solutions. The company had to revise and rework both the product itself, as well as the ways of team management. Working conditions became a hybrid of both office hours and remote work. Such things as project work and engaging qualified specialists into it are discussed more and more often.
We also realise that in the modern world offline work becomes luxury. It is barely being realised by employees of large companies, who have already lost their job or will be working remotely. This concept will be formed and reinforced in the minds of business owners, management, HR-managers and marketing managers.
What is your opinion about the future of hybrid and online events? Are you planning to host events in this format even after the crisis?
All our products have been transferred to online. We have adapted all formats: sports days, teambuilding, conferences, awards ceremonies, entertainment events – all is online. There are requests for traditionally offline events to be held online. 8 out of 10 briefs are for online events, the rest are for hybrid events.
This is the new reality now. It is not certain that all employees of our clients will return to the office, except for maybe the best ones. Even the format of interacting with them may change, which in turn requires changes in motivational systems from HR-departments. These are the new management systems, which will be constructed by operating and executive directors. We will have to work and function within these systems because we solve our customers’ both internal and external communicative tasks.
What are the 2021 trends for the event industry?
We see several major trends now that will continue into 2021.
- Merging and fusion of formats and the rise of hybrid events. Online events will stay a major form of interaction and will never leave the field.
- Budget cuts for events and optimisation of total cost.
- High demand for efficiency and ROI index increase. Return on investments will be under major scrutiny.
- Demand for collaboration between agencies and clients both in internal and international markets.
- Necessity for promotional investments on the Internet, including websites and social media, mass media publications.