Zuzana Adamson is the founder (2007) and publisher of the international magazines MICE CENTRAL & EASTERN EUROPE – the only B2B magazines focused on promoting the CEE countries to the MICE travel industry worldwide. Together with the website,, the magazines serve as a platform of information and exchange between players from the meetings industry in the CEE and the World. Since 2017, there is also a MICE TV – mice cee youtube.
The readership are international corporate buyers, presidents and members of international associations, managers from incentive agencies and DMC’s focused on the CEE region, directors of luxury travel agencies, MICE managers from hotels and venues worldwide, and more.
The magazines are Media Partner of about 21 most important MICE expositions worldwide as IMEX Frankfurt and IMEX America, IBTM, Mibexpo, ITB Asia, ACTE Summit and more.
Prior to this enterprise, Adamson worked in the university and academic milieus. She received her PhD degree in Comparative Literature at the Sorbonne and focused on structuralism and the novels of the writer Milan Kundera. Her Czech translation of the poetry of Alphonse de Lamartine (Les Meditations Poetiques) was highly esteemed.
A journalist contributing to various international publications and a passionate traveller, Adamson (born Krupickova) published a series of travelogues and articles for such magazines as Cosmopolitan, Travel Focus, and Food Service, newspapers and magazines on literature.

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