Assistant Director – Head of Business Tourism & Travel Trade – UK & Ireland – Atout France
After studying Economics with a marketing focus at University in her home town of Lyon, Vanessa began her career with Atout France’s predecessor, Maison de la France (the French Tourism Board), in Frankfurt in 2000, having been attracted to Tourism due to the marketing opportunities it presented.
Vanessa was in charge of all marketing campaigns for the promotion of France to the German market. She has continued to work for Maison de la France/Atout France and gained valuable experience moving throughout Europe.
Vanessa spent 4 and a half years as Deputy Manager in Vienna, working on the Austrian and Eastern European markets, including the organization of successful events in Budapest, Prague, Bucharest, Liubljana, Zagreb and Belgrade. She was additionally responsible for the creation of Maison de la France’s first Austrian, Czech and Hungarian websites.
Vanessa took up the Deputy Manager role in Brussels. A large part of her role was to organize high-end B2C events, including the involvement of stars of cuisine, fashion and film.
Since 2013 Vanessa has been based in London, responsible for B2B and the development of trade leisure and MICE for Atout France. She has developed high-end network and established strong and relevant communications with partners (using traditional and digital media via blog, e-newsletters, social media and the like), all leading to positive growth in these sectors.
One of her most successful events was in partnership with Easyjet to promote the South of France, the first time that the company had ever worked with this vital and market-leading airline.