Manager at Dublin Convention Bureau
Sam has worked in destination sales and marketing for 16-years, starting on the leisure tourism side with Causeway Coast & Antrim Glens progressing to Belfast Visitor & Convention Bureau before moving to Dublin Tourism in 2006. In 2010 he moved across to work in the MICE sector with the Dublin Convention Bureau team where he led the conference ambassador programme, bringing association conferences to Dublin. Since then he has worked on all aspects of the business tourism sector playing a key role in the Bureau achieving its annual targets, delivering €55m in new business to Dublin trade partners. He was recently appointed as manager to lead the Bureau with further ambitious growth targets of €60m. The Dublin Convention Bureau is a unit within Fáilte Ireland.