Director – Belle Laide Events (Australia)
Founded in 2006, Belle Laide Events (BLE) has steadily grown into one of the most exciting and awarded full-service event companies in Australia: servicing a diverse range of clients across a wide range of industries from home-grown brands to global blue-chip organisations.
Up front you have Mark Taylor. For over 13 years he has worked with an incredible team to build the BLE reputation which encapsulates seamless delivery of creative concepts, engaging environments, and delightful details.
Stand-out events for Mark include the ‘upsizing’ of the TEDxSydney Flagship event in 2017 which saw the event grow from 2000 to 4000+ guests. Also bringing to life Tourism Australia’s high-level influencer dinner in New York City and New Zealand. Other highlights include: delivering Audi’s sophisticated Dealer Awards; Logitech’s innovative new product launches and the Adobe Symposium (Australia) of 2018 and 2019 – a creativity and marketing inspiration conference for 4000+ delegates.
Every event designed by BLE takes on board an unmistakable character. BLE’s hallmark creativity, enthusiasm and attention to detail get people talking; opening opportunities to build strong new relationships and reinvigorate old ones.
Mark’s efforts within the industry stem from some pretty simple principles: Make things clear and simple, focus on the little details and the big picture, create emotional touchpoints and always drive with the creative, yet remain logical.