Live marketing and Events Director at RD Station
Multi-faceted, practical & creative Marketing professional with 15+ years of experience supporting different brands, helping them to improve their image, turning investment into sales and recognition – always throughout Experiential and Live Marketing strategies.
As an Events Project Manager, he started on entertainment: organizing large-scale parties and festivals for a premium brand. Entrepreneurial spirit and the necessary drive to achieve goals made the transition to the Technology ecosystem easy.
Mostly known for starting from zero the project RD Summit, the largest digital marketing, and sales event in Latin America. A project that gathers up to 13.000 attendees, 100+ sponsors, and 150+ international speakers. Reaching an NPS of 89, he is known for his capacity of seeing opportunity in early-stage markets, dealing with the challenges of organizing mega-events in cities with little infrastructure and achieving the results on a global level.
Went from being a one-man-team to leading multi-faceted professionals, managing an annual calendar of +30 events in Brazil, Mexico, and Colombia.
Currently, Events Director at RD Station, he is a true disseminator of the use of events as a part of a company’s marketing strategy and has proven that is possible even in the technology area. Also, the personification of “no boring conferences”, mixing entertainment and storytelling to reach the events’ objective, designing every touchpoint of the stakeholders’ experience.