Director at Barcelona Convention Bureau

I was born in Heidelberg (Germany) 55 years ago. After my education I started my career (always in the pharmaceutical industry) at Boehringer Mannheim as area manager for some countries in South America. In January 1990 I moved to Barcelona working for the same company where I started with the organization of some events and congresses. In 1999 I joined Sanofi Spain as Congress Manager. I was in charge of the organization and coordination of all the events of the company (national and international congresses, product presentations, symposia, sales conventions and booth design) nearly 500 events per year. Since March 2012 I am the Director of the Barcelona Convention Bureau. Some achievements are:
– Positioning of the city of Barcelona as a top destination with the number 1 at the ICCA Ranking in 2017, a very difficult year.
– Coopetition with Vienna, common strategy for the promotion of both cities for international congresses, more than 5 important congresses have confirmed their events in both cities.
– since April 2019, Chapter Chair for the ICCA Iberian Chapter
– Member of the PCMA European Advisory Board

My passions are Soccer, Opera and spending time in Ibiza.

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