CEO & Founder at micebook

Chetan Shah is CEO & Founder of micebook – a digital platform, helping planners discover destination content and global mice suppliers. It also facilitates knowledge collaboration, on destination and supplier information, for event teams and Associations. Over the last 20 years, Chetan has worked as a planner at agencies such as Grass Roots and more recently as Head of Operations at the Black Tomato Agency. Chetan brings extensive knowledge of procuring global event programmes and experience of the challenges and benefits of working in overseas destinations. This experience and knowledge of planner pain-points led to the creation of

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