Alina Banasiak is the Global Communication Manager at Moleskine. Working in the brand’s headquarters in Milan, Alina coordinates the global communication strategy, ensuring consistency and meaningful experiences in all brand manifestations.
Born in Italy and with Polish origins, Alina has an educational background in communications and PR and over 15 years professional experience in marketing and communication within lifestyle and consumer goods companies.
After 6 years in the global communication team in Bticino and following 3 years as ADV and Event Manager at Kawasaki, in 2010 she joined the Italian branch of high-end brand Nespresso, being responsible for building the brand’s awareness and equity in Italy, from media strategy to retail marketing for the company’s boutiques, from events to sponsorships. In her seven years’ experience, she coordinated the localisation of Nespresso’s PR, digital and social media strategy, succeeding in doubling PR results and its social following in Italy. She also managed marketing insights and crisis management. She implemented the 360° taste campaign – ATL, BTL and PR – with the aim of positioning Nespresso as a leader in quality coffee and expertise, a challenging task in Italy, homeland to espresso.