After an enforced gap year, the widely beloved Eurovision Song Contest returned in 2021—don’t call it a comeback, just a much-needed tonic following a tough 2020.
We worked with Dutch broadcaster NEP to bring Eurovision 2021 to life, following the cancellation of its 2020 edition due to the COVID-19 pandemic. After a year without the show, we wanted to ensure it came back with a bang—and a brand new look. Our task was to refresh Eurovision’s brand identity, upgrade the show’s motion GFX and devise its influencer promotion strategy. Taking inspiration from the show's new logo, we wanted to create a fresh and colourful experience that accurately represents the diverse cultural identities of Eurovision’s participants.