Name: Billy’s Big Red Nose Day Challenge 2021
Agency / Organizer: Behind the Scenes Events
Client: Comic Relief
Country United Kingdom
Billy Monger, racing driver and double amputee, took on Comic Relief’s fundraising challenge to travel 140 miles through communities across England – despite being just 3 years post the accident that caused him to lose both legs and the career he loved.
A stunning BBC1 documentary that showcases the entire challenge and Billy’s personal journey of walking, kayaking and cycling across England was produced by the event organizer company Behind the Scenes Events Ltd and featured on television.
Billy’s Big Challenge raised £3,007,401. The money was used to help tackle important issues facing all communities in the UK, particularly those that were hardest hit by the pandemic. Billy was able to help projects devoted to easing homelessness, hunger, domestic abuse and mental health problems.