In the following weeks, we will introduce you to the Eventex finalists - those extraordinary eventprofs who are competing for a Global Event Award. You will meet them in person come January at the special gala ceremony at Croke park but first, we would like to offer you a brief preview of their projects and products that transform events into cutting-edge experiences.
14 August, 2016 | Columbus, Ohio, USA
The Opening Ceremony for the 82nd IFLA Congress which hosted nearly 4,000 international delegates, translated in real-time in five separate languages, kicked-off a week-long series of informational and networking sessions.The theme of Collaboration, Connections, Community complemented with the sub-theme of Inventions and Innovations set the stage for presenting the rich history and culture of the United States. The event took place in Columbus which ranks third in its number of resident fashion designers, trailing only New York and LA. The organisers used a runway show to tell a story and reveal a few surprises sprinkled throughout the 90-minute event.The show utilised the concept of storytelling through eloquent but concise scripting and beautiful imagery. Models wearing telephone hats during the Alexander Graham Bell segment provided the fashionable and fun side of the history lesson. The runway look and feel of the show was underscored by a live performance of the Columbus Gay Mens' Chorus who crafted bespoke musical theatrics. Throw in a famous drag queen to perform her Adele piece, a baby kangaroo and penguin from the Columbus Zoo and a bespoke aerial performance and you've got a stand-out event that blew up social media for days after the event. Another unique aspect was the custom-built triangular stage with sets on either side which allowed for non-stop action at every moment of the show.The Opening Ceremony was highly interactive, keeping the delegates engaged throughout the show with selfies done by the emcee; aerialists performing over the audience; handing out Life Savers to all attendees during the show and the surprise performance of a local marching band in the midst of the crowd.Read full entry here
21-24 June, 2016 | Tel Aviv, Israel
CEO Summit is an invitation-only event that brings together top level decision-makers from major consumer technology companies to meet and network in an exclusive, executive-only environment.The meeting facilitated networking among CEOs and other C-level executives while at the same time introduced them to local Israeli technology startups and established companies thus forging new relationships that could lead to partnerships and new business opportunities.The twentieth anniversary of the summit had multiple General Sessions and business excursions compared to previous years and was a memorable experience for the attendees. The event had never been to the Middle East before, so the organisers embellished the elegant and upscale décor of the receptions and lounges with regional themes and cuisines. The summit included optional pre-event tours in Jerusalem, post-event day-long excursion to the Judean Desert and cultural tours for spouses and guests during the business excursion sessions to maximize the added value of the attendees’ trip to Israel.Safety was of high priority for the organisers, and together with the attendees, they developed new internal standards in terms of security and safety contingency planning.Read full entry here
10-14 May 2016 | Brighton, UK
Thousands of clinicians, researchers, residents and students came together for the 34th Annual Meeting of the European Society for Paediatric Infectious Diseases to get inspired and learn from a range of sessions and networking opportunities.ESPID’s main goal was to create a meeting chock full of technology, interaction and innovation which was achieved through special app features and a unique set-up in the session halls. The communication campaign engaged and prepared participants before the event through social media with instructional videos for the event app E-poster viewing and for E-poster presenters. The app also provided downloadable speaker slides and posters, ask the speaker feature, live polling and more.ESPID 2016 kicked off with a unique opening session based on a BBC Roundtable News show featuring an interactive panel discussion. The main hall featured three large screens in a semi-circle on stage to immerse participants into the experience.The annual ESPID meeting is a mature event with a well-educated and loyal audience. Audience interaction and active learning are an essential element of what has led ESPID to be recognised as a leader in its field. One of the meeting formats that aids in engaging the audience the most are the interactive case study sessions. ESPID has built a strong reputation as the leading and largest PID meeting worldwide. Apart from this, ESPID’s annual meeting is well known for its speakers and high-level content, technical innovations, more attention to abstracts, evolving scientific programme, and last but not least, its interactive sessions and networking opportunities.According to the event statistics, there was a significant increase across all communication platforms. For example, the webmail campaign, which reached an impressive targeted database of over 93,000 contacts, had a 67% open rate, and concerning website sessions, there was a 20% increase compared to 2015. The social media buzz showed an over 16% rise of the audience across all channels compared to 2015 and a 266% growth in impressions. 95% of the participants downloaded the congress app and were much more active and engaged throughout the event. Overall, 96% of the delegates attested in the post-congress survey that their expectations were met or exceeded.The bar was high for ESPID 2016, but it achieved greater participant interaction and exceeded the high expectations of its growing audience through enriched delegates' experience and technological innovation.Read full entry here
19 - 22 June 2016 | Birmingham, UK
The RCOG (Royal College of Obstetricians and Gynaecologists) World Congress 2016 took place at the Birmingham ICC with over 1,800 abstracts received, 400 more than in 2013 and over 2,500 attendees. The goal of this year’s edition was to position the congress as the ultimate event for obstetrics and gynaecology professionals. This was achieved through a leading-edge scientific programme of global speakers. With multiple communication touch points over an 18 month period, the marketing plan developed a worthwhile conversation with the RCOG target audience. The RCOG App further increased interactivity with the attendees through its key features: a live activity feed, one-on-one messaging, speaker rating, live polling during sessions, Q&A and surveys. The learning experience was enhanced through ePosters with the introduction of multimedia-rich presentations for the first time which also extended the life of the event via the online archive for the ePosters.The Pre-Congress Workshop extended the educational content and maximised the return on investment with the venue, whereby additional sessions were added in the form of 12 full-day and half-day workshops which ran in parallel during Sunday ahead of the formal start of the congress. Outside of the formal congress programme, the team also managed all aspects relating to the Meet the expert and breakfast sessions, Fellowship Ceremony, Welcome Reception, Opening Ceremony and Drinks Reception, Congress Party at The Jam House and all ancillary meetings.The unique UK event identity was created by Hampton Medical’s design team, which saw a progressive development of the 2013 identity, bringing to the forefront the importance of women’s health and the unborn child. Registration sold out just 3 weeks after the early bird deadline and 9 weeks before the actual event. In addition, the sponsorship and exhibition sold out in early June achieving over 18% increase on the 2013 income levels and surpassing the 2016 target. Despite the increase in spend to accommodate the additional attendees the event generated a surplus above the RCOG’s target for to assist them with their charitable work, with 74% of delegates stating that the relevance of exhibitors was good or excellent.Read full entry hereThe winners and runners-up will be revealed at the gala ceremony at Croke Park, 24 January 2017. Register now and join the league of extraordinary event professionals!
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